Vägen till finsmakarens hjärta går via Schweiz.

Packaging design for a premium collection of one of the world’s best-known cheese brands (and probably the best cheese in the world). The biggest challenge was to create a distinct graphic concept and packaging design for the customer’s (Terroir Suisse) brand while complying with Le Gruyères regulations according to their brand and design manual.

Each wheel of cheese meassures about 55 cm in diameter and weighs about 36 kg, except Alpage that measures 45 cm and weights about 24 kg.

The road to the connoisseur’s heart travels through Switzerland.

It is above all the pure and rich Alpine climate that lends it character, personality and distinctiveness. Great things are created when love for the craft and respect for its origins passes from generation to generation, from heart to heart.
Terroir Suisse – The Soil. The Air. The Grass. The Cheese.

Terroir Suisse Le Gruyère Noir (black), winner of the World Cheese Award Super Gold two consecutive years
Terroir Suisse Le Gruyère Cave (brown), cave stored for 13 months
Terroir Suisse Le Gruyère Résreve (red), stored for at least 9 months
Terroir Suisse Le Gruyère Alpage (blue), made of summer milk only, stored for 13-16 months
Terroir Suisse Le Gruyère Bio (green), made of organic raw milk, stored for more than 13 months
Skills: Design, Förpackningsdesign, Identiteter